I look at the problem first. Then I recommend. Then I build.
A senior digital product manager working directly with small business owners. I deliver websites, software, integrations, automation, and AI, without the overhead of an agency or the limits of a single-skill freelancer.
Work directly with a senior PM
No account managers, no junior staff, no handoffs. The person diagnosing the problem is the person designing and building the solution.
Fixed pricing, no surprises
Every project has a clear proposal with scope and cost agreed upfront. Your budget goes into the work, not into overhead.
One person, end to end
Modern AI tools have changed what one operator can ship. You get product thinking, design, and delivery from the same person, without the team overhead.
Does any of this sound like you?
Most small businesses I speak to are blocked by one of these. I diagnose which before suggesting a fix, and I am happy to say when you do not need me.
You need a website from scratch
New business, new venture, or the current site does not represent what you do. You need something real, fast, and yours, built around how customers actually buy from you.
Your existing website is not pulling its weight
Slow, outdated, ranking poorly, or not turning visitors into customers. The fix is rarely a rebuild, it is usually a diagnosis followed by a few targeted changes.
You are weighing up buying or building software
Off-the-shelf software rarely fits perfectly, and custom builds can blow the budget. You need someone to scope the right answer, not the expensive one.
You are not getting the most out of the software you already pay for
Whether that is Square, Shopify, Xero, HubSpot, or something else. Half the features sit unused and workflows that should be built in are still manual.
Your tools do not talk to each other
You are typing the same information into three systems. Till, email list, payments, customer records all live in separate worlds, and your team loses hours every week to copy-paste.
You are doing things by hand that should run themselves
Product uploads, stock updates, customer notifications, reporting. With modern automation and AI, more of this can run itself than ever before.
Projects typically start from £1,500. Every project gets fixed pricing in the proposal, no open-ended billing.
Recent work
Colcheco
Replaced Shopify with a custom online shop wired directly into Rachel's existing Square till. One system for in-store and online, no monthly platform fees, and orders landing in the same Square Dashboard she already uses. 691 products, click-and-collect with real opening hours, and back-in-stock sign-ups stored inside Square.
Read the full case studyHow it works
First call
A free 30-minute call to understand your business, your problem, and whether I am the right fit.
Proposal
A clear proposal with scope, timeline, and fixed pricing. No surprises, no open-ended billing.
Build
I design and build the solution, sharing progress throughout. You see real work, not status reports.
Launch and support
We go live together. Every project includes 30 days of post-launch support to catch anything that needs adjusting.
Common questions
How is this different from hiring an agency?
You work directly with a senior product manager who has spent years shipping digital products with development teams. No account managers, no junior staff, no handoffs. Your budget goes into the actual work, not office rent and project management overhead.
How can one person deliver websites, software, and integrations?
I am a senior digital product manager who has worked with development teams for years. Modern AI tools now let one senior operator ship what used to take a small team, while keeping product thinking at the core. You get scoping, design, and delivery from one person, at small-business pricing.
Do you build with AI?
Yes, in two ways. For clients I build AI agents, AI features inside products, and automation that uses AI to handle work that was always too messy for traditional scripts. For delivery, I use modern AI development tools that dramatically speed up shipping. Every decision is still made by me, with product thinking first.
How long does a project typically take?
Websites take 2 to 4 weeks. Custom software depends on scope but most projects are delivered within 4 to 8 weeks. Automation and integrations are usually 1 to 2 weeks. You will get a clear timeline in the proposal.
What if I need changes after launch?
Every project includes 30 days of post-launch support at no extra cost. After that, I offer ongoing maintenance retainers or ad-hoc support as needed.
Do you only work with small businesses?
Primarily, yes. I work best with businesses that need a senior person who understands both the product and the technology, without the cost of a full team.
What tools and technology do you use?
I pick the right tools for what your business actually needs and what your team can manage long-term. Modern, fast, widely used in the industry, nothing experimental. I explain the choices in plain English in the proposal.
Ready to get started?
Book a free 30-minute chat. No pitch, no pressure. We will figure out what you need and whether I am the right fit.
Book a free chat